Rihanna is known to make expensive and edgy fashion statements. The Diamonds hitmaker created history by wearing a $700,000 watch choker attached to a black crocodile leather strap for the Louis Vuitton Men’s Spring/Summer 2024 show in Paris last month, reports Complex .
Rihanna made an exclusive collaboration with the celebrated jeweler, Jacob the Jeweler and his brand, Jacob & Co. The collaboration saw the creation of this custom diamond-encrusted accessory. Jacob & Co. took to Instagram to highlight the one-of-a-kind diamond watch choker jewelry. “When Rihanna approached Jacob & Co, she had a vision to create a watch choker that would serve as a remarkable fashion statement for the highly anticipated Louis Vuitton fashion show,” the brand revealed in the caption.
View this post on Instagram
Sharing further on the post, the high-end jewelry brand wrote, “Jacob & Co teams up with @badgalriri to create a new trend: A Watch Choker. This is the first time that a timepiece has been worn on a neck. Rihanna debuted the piece at the 2023 Louis Vuitton Fashion Show in Paris. The 47-mm white gold Brilliant Flying Tourbillon, set with a total of 368 diamonds has been reconstructed to be worn as a choker. The innovative design of this contemporary timepiece is the result of a collaborative effort between @jacobarabo and the renowned fashion icon Rihanna. Watch choker retail price $700,000.”

Jacob & Co. also added pictures from Pharrell Williams’ debut at the Louis Vuitton Men’s Spring/Summer 2024 catwalk. The pictures showcased the Umbrella songstress rocking the diamond-studded watch choker while posing with her partner, A$AP Rocky. The caption celebrated the curated statement piece with the caption, “An iconic moment. @badgalriri wearing the Jacob & Co Watch Choker at @pharrell’s debut Louis Vuitton show in Paris. With its eye-catching display of baguette-cut diamonds, totaling over 30 carats, the fashion trendsetter effortlessly captured everyone’s attention. Stepping up her artistic vision to a whole new level, Rihanna collaborated with Jacob & Co to bring her vision to life with flawless execution.”
View this post on Instagram
According to Complex , the Grammy winner also recently added an exquisite $1 million 9-carat toe ring , crafted by XIV Karats, to her vast jewelry collection. As reported by Page Six , jewelry expert Maxwell Stone of Steven Stone Jewellers exclusively revealed that “the ring features a 9 carat pear-cut diamond” and that the “nontraditional cut” bears an interesting symbolism. Pear-cut stones are “believed to symbolize the empowerment and independence of the wearer.” The diamond pro added that “cut is the perfect choice for a global superstar like Rihanna.” The We Found Love singer wore the dazzling accessory for a night out ahead of the 2023 Met Gala in May.

Rihanna who is currently expecting her second child with partner A$AP Rocky told British Vogue in February about her hopes on expanding the family. She said, “Listen, I’m down for whatever. My wish would be I would like to have more kids but whatever God wants for me, I’m here. I’m open [to whatever baby gender next]. Girl, boy. Whatever.” The couple’s firstborn is a one-year-old son named RZA Athelston Mayers.


